Before jumpstarting your next EU project you may let people know what you have achieved. You want to? Actually, you HAVE TO!
Once the purpose and audience of the dissemination are clear, the key messages can be defined. To than end, it is useful to keep the communication principles in mind:
- Messages should be clear, simple and easy to understand. The language should be appropriate for the target audience, and non-technical language should be used where possible.
- Messages should be tailored to the receiver(s). It is of paramount importance to carefully consider what they should know about the project. It is possible to send the same message to different audiences, but the relevance of the message to the receiver should be checked each time.
- Messages of different projects related to the same subject can be coordinated to enhance impact.
- Information should be correct and realistic.